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Five Year Strategic Framework 2025-2030

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Our Five Year Strategic Framework outlines how we are: 

  • Responding to local and national priorities 
  • Working with key partners including: 
  • Other Norfolk County Council services 
  • Arts Council England 
  • The National Lottery Heritage Fund 

Seven key outcomes

We are working towards seven key outcomes. 

Collections

We will have collections and buildings that the most people possible can appreciate. They will be: 

  • Accessible 
  • Well documented  
  • Well cared for 

Learning and access

We will provide inspiring learning experiences for all age groups. Our focus will be on ensuring that all young people in Norfolk have: 

  • The chance to engage with heritage 
  • Access to high quality cultural experiences 

Resilience

We will achieve long-term prosperity for the Service by: 

  • Developing a commercial responsive culture  
  • Making a significant contribution to Norfolk's visitor economy 

Environmental responsibility

We will minimise the environmental impact of our activities. We will use our collections and knowledge to engage the public in issues concerning:

  • Climate 
  • Nature  
  • The dynamic coast 

Skills, training and employability

We will continue to build a culture of inclusivity. We will do this by creating a workforce which is as representative as possible of the communities we serve.  

Health and wellbeing

We will work with health and social care partners to make a positive difference to the mental and physical wellbeing of our communities. We will deliver this through high-quality cultural activities.  

Leadership and partnerships

We will be recognised locally, nationally and internationally as a leading museum service. This will be for our: 

  • High standards of excellence  
  • Strong regional and national partnerships 

Five Year strategic framework document

Read our 5 Year Strategic Framework 2025-2030 (PDF, 6 MB)

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